California avocado commission | 2020 campaign
The best avocados have California in them! We turned the “CA” in the word avocados into iconic representations of the great state of California. We commissioned seven artists to create nine illustrations + animations that we believe brought the best of California’s attributes to life.
Agency
MullenLowe (LA)
Artists
Arn0 | Illustration Painting (Attribute: California + Freshness)
FOREAL | CGI Animation (Attribute: Summer + Vibes)
Headexplodie | Claymation (Attribute: Coasts)
Jill De Haan | Illustration (Attribute: Dreams)
Jethro Haynes | Illustration (Attribute: Love)
Owen Gildersleeve | Paper Craft (Attribute: Sunshine)
Loveis Wise | Illustration (Attribute: Zen)
Production company (animation)
Yeti
Illustrations
animations
California Avocado Commission Case Study
The Best Avocados Have California In Them :15
The Best Avocados Have California In Them :30
California by Arn0 :15
Coasts by Headexplodie :15
Dreams by Jill De Haan :15
Vibes by FOREAL :15
Summer by FOREAL :15
Freshness by Arn0 :15
Sunshine by Owen Gildersleeve :15
Love by Jethro Haynes :15
Zen by Loveis Wise :15