California avocado commission | 2021 campaign
The best avocados have California in them! We turned the “CA” in the word avocados into iconic representations of the great state of California. We commissioned ten artists to create twelve illustrations + animations that we believe brought the best of California’s attributes to life.
Agency
MullenLowe (LA)
Artists
Benja Harney | Paper Craft + Pop-Up Book (Attribute: Sights)
Davide Luciano | Food Photography (Attribute: Taste)
Ginger Q | Sculpture Artist + Neon Sign (Attribute: Colors)
The Ladds | Paper Craft (Attribute: Culture)
Jeff Nishinaka | Paper Craft (Attribute: Waves)
Jenue | CGI (Attribute: Wonder)
Jessica Dance | Designer + Felt Characters (Attribute: Kindness)
Jiaqi Wang | Illustration (Attribute: Skies & Hope)
Shepard Fairey’s Studio Number One | Illustration + Mural (Attribute: Creativity)
Two Fresh | Illustration (Attribute: Drives & Retail)
Production company (animation)
Yeti
Illustrations
OOH AND BTS
animations
The Best Avocados Have California In Them :30
Colors by Ginger Q. :15
Taste by Davide Luciano :06
Culture by The Ladds :15
Sights by Benja Harney :06
Creativity by Shepard Fairey’s Studio Number One :06
Drives by Two Fresh :15
Skies by Jiaqi Wang :15
Hope by Jiaqi Wang :15
Kindness by Jessica Dance :15
Waves by Jeff Nishinaka :15
Wonder by Jenue :15
Retail by Two Fresh :06